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Job Description: Social Media Specialist

Department: Digital Marketing
Experience: 2–4 Years
Employment Type: Full-Time
Reporting To: Digital Marketing Manager / Head of Marketing

About the Role

We are looking for a Social Media Specialist who can manage and grow our social media presence across platforms such as LinkedIn, Facebook, Instagram, X, and YouTube.
The candidate should understand social media strategy, content planning, audience engagement, competitor research, and performance analysis.
The goal is to build brand awareness, grow relevant audiences, increase engagement, drive website traffic, and support business growth through social media.

Key Responsibilities

1. Social Media Strategy & Planning

  • Develop and execute social media strategies aligned with business and marketing goals.
  • Create monthly social media calendars for different platforms.
  • Identify relevant topics, industry trends, and content opportunities.
  • Research competitors and analyse their social media strategies.
  • Identify opportunities to improve brand visibility and audience engagement.

2. Content Planning & Publishing

  • Plan and manage daily social media content across platforms.
  • Create engaging post ideas, captions, polls, carousels, and short-form video concepts.
  • Coordinate with graphic designers, video editors, and content writers.
  • Repurpose blogs, case studies, reports, and website content into social media posts.
  • Ensure content follows brand guidelines and maintains consistent messaging.

3. Audience Growth & Engagement

  • Build and grow relevant audiences across social media platforms.
  • Engage with followers, industry communities, and relevant conversations.
  • Respond to comments, messages, and audience queries.
  • Identify opportunities for organic reach and community building.
  • Build relationships with relevant industry pages, creators, and communities.

4. Social Media Analytics & Reporting

  • Track impressions, reach, engagement, followers, clicks, and website traffic.
  • Monitor platform-wise performance and identify improvement opportunities.
  • Prepare weekly and monthly performance reports.
  • Analyse which content formats and topics generate the best results.
  • Recommend improvements based on data and performance.

5. Trends, Tools & AI Adoption

  • Stay updated with social media platform updates, algorithms, and industry trends.
  • Use AI tools to improve content research, ideation, planning, and reporting.
  • Explore new content formats and distribution opportunities.
  • Use social media scheduling and analytics tools effectively.
  • Continuously test new approaches to improve organic performance.

Required Skills & Experience

  • 4-6 years of experience in social media management.
  • Good understanding of LinkedIn, Facebook, Instagram, X, and YouTube.
  • Strong knowledge of social media content planning and execution.
  • Understanding of social media analytics and performance metrics.
  • Basic understanding of SEO, content marketing, and digital marketing.
  • Experience with social media management and scheduling tools.
  • Good communication, writing, and coordination skills.
  • Ability to use AI tools for marketing productivity.
  • Creative thinking with a strong focus on business outcomes.

Preferred Tools

  • Social Media: Meta Business Suite, LinkedIn, YouTube Studio.
  • Scheduling: Buffer, Hootsuite, or similar tools.
  • Design: Canva.
  • Analytics: GA4, native platform analytics.
  • AI: ChatGPT and other relevant AI content tools.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:
  1. Social media content calendar execution and publishing consistency.
  2. Growth in relevant followers and target audience reach.
  3. Improvement in engagement rate and content interactions.
  4. Growth in social media-driven website traffic.
  5. Quality and consistency of published content.
  6. Platform-wise performance improvement.
  7. Timely reporting and execution of planned activities.
  8. New content ideas, experiments, and initiatives.

What We Expect

  • Someone who takes ownership of social media activities.
  • A balance of creativity, execution, and analytical thinking.
  • Ability to work independently and meet deadlines.
  • Someone who focuses on audience quality, not just follower count.
  • Willingness to experiment, learn, and improve performance.
  • A proactive approach to identifying new growth opportunities.

Required Skills

Social Media Strategy Social Media Tools social media
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