Digital Marketing Executive

About the Role

Key Responsibilities

• Execute SEO strategies including keyword research, on-page optimization, technical SEO basics, internal linking and content optimization.
• Work on AEO & GEO to improve visibility across Google AI Overviews, ChatGPT, Claude, Gemini, Perplexity and other AI search platforms.
• Plan and execute organic content distribution across LinkedIn, communities, industry platforms and other relevant channels.
• Analyze performance using GA4, Google Search Console and SEO tools, identifying opportunities to improve traffic, engagement and conversions.
• Conduct competitor, SERP, search-intent and content-gap research.
• Use ChatGPT, Claude, Gemini and other LLMs for research, content strategy, analysis, ideation and marketing productivity.
• Support creation and promotion of lead magnets, reports, landing pages and conversion-focused content.
• Experiment with modern growth tactics, including AI search, zero-click SEO, content repurposing, digital PR, social search and community-led growth.
• Track KPIs and provide actionable insights based on data.

Requirements

• 2+ years of hands-on experience in Digital Marketing / SEO.
• Strong understanding of SEO, AEO and emerging GEO/AI Search practices.
• Experience with Google Analytics, Search Console and SEO tools such as Ahrefs/Semrush.
• Good analytical, research and problem-solving skills.
• Practical experience with ChatGPT, Claude, Gemini or similar LLMs.
• Strong understanding of content distribution and organic growth.
• Curious about new marketing trends, AI tools and growth experiments.
• Strong communication and execution skills.
• Ability to work independently and take ownership of outcomes.